Our personality

Just like people, every brand has a personality. It’s this distinctive character that shapes the way we’re seen and remembered.

Get to know MEININGER’s personality traits!

  • Welcoming

    Welcoming

    The Solar Friend

    We’re like your sunny buddy, welcoming everyone with a smile that comes straight from the heart, ready to brighten their day. We love meeting new people and sharing joyful moments together. Remember the Toy Story song "You’ve got a friend in me"? That’s how we want everyone to feel: well cared for.

    DO: ensure positive first impressions, be truly present, offer help & stay approachable

    AVOID: language & behaviors that make us seem uninterested or inaccessible, letting guests feel like an inconvenience

  • Enthusiastic

    Enthusiastic

    “Yes, let’s!” attitude

    We’re go-getters, young-at-heart and always connected to our inner child. With contagious playful energy and non-stop excitement, we explore new cities and go on fun adventures.

    DO: be open, keep the upbeat energy high, always tell ourselves "Why not?"

    AVOID: taking ourselves too seriously & being afraid of trying new things

  • Curious

    Curious

    The local expert

    We're experienced adventure finders, full of creative ideas. As local experts, we always have a strong desire to discover hidden gems and unique spots that others might overlook. We love sharing these with each other and our guests

    DO: ask questions, share real tips, explore & learn constantly

    AVOID: giving generic tips & suggesting the obvious

  • Inclusive

    Inclusive

    The community builder

    We’re all about making everyone feel like they belong. With a relatable and empathetic approach, we create diverse, accessible spaces and build communities where everyone is respected and valued. Hate has no place here—only kindness.

    DO: be kind, actively listen to all voices, promote equality

  • Thoughtful

    Thoughtful

    The community builder

    We’re all about making everyone feel like they belong. With a relatable and empathetic approach, we create diverse, accessible spaces and build communities where everyone is respected and valued. Hate has no place here—only kindness.

    DO: be kind, actively listen to all voices, promote equality

To sum it up, we’re kinda like…

Keanu Reeves

The Peanuts Gang

IKEA

Introducing Sam

Our Brand Persona