Who’s Sam?

Sam is our Brand Persona. They represent the personality of your brand – it’s how your brand "shows up" in the world. Is the brands face, voice, and vibe that feels real and connects with our guests and our employees. It’s all about figuring out what your brand stands for, how it talks, and what kind of energy it brings to the table.

My most irrational fear:

sandals with socks

Sam’s profile

Occupation: receptionist at MEININGER

City…

Berlin, but it could be any other European city

The best spot in town:

cheap drinks with a nice view

Friendly, organized, and always up for a good conversation! As a receptionist, I love meeting travelers from all over the world and sharing the best local tips. Whether it’s finding the perfect budget-friendly rooftop bar or helping guests plan their stay, I make sure everyone feels at home.

Who’s Sam

Sam’s wardobe

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